there are other PVs dating back to 2010, much like how american cartoons may take a while to get picked up from pilot. its NOT just a makeup line.
here. have some copy text from the Shu Uemura USA website :
6 heart princess (6HP) is Murakami‟s upcoming artwork, an animation film to be aired as TV series in 2014. 6HP is built upon “Majokko(magical princess)” concept, a unique theme that constantly appears throughout the history of Japanese animation from „Sailor Moon‟ to „Pricure‟ series, where a girl transforms herself into her other self in a parallel universe between real and surreal.
the story of 6HP consists of 6 good princesses against 1 evil princess(black princess).
for the collaboration with shu uemura, the pink princess, a representative of 6 princesses, and the black princess has been selected as two main characters.
Vietnamese photographer Thanh Ha Bui captured this incredible image in his parents’ back garden and, after spotting a line of super strong weaver ants marching across a branch, decided to test their legendary weightlifting skills. First experimenting with pieces of food and leaves, he eventually ended up with this incredible shot